Load an SMP file using the button in the sidebar to begin PESTLE analysis. The app will read your company, industry, and segment context from the plan.
File loaded. Enter your API key and click Analyse to begin.
AI Strategic Synthesis - PESTLE Risk Assessment
ⓘ AI-generated analysis for demonstration and planning purposes only. PESTLE factors, risk ratings, and strategic recommendations are produced by Claude AI based on the loaded SMP context — not sourced from verified external data. Do not use as the sole basis for business decisions.
Market Intelligence
News - Social - Commentary
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Load an SMP file to activate the intelligence feed. The app will generate current news signals, social commentary, and analyst perspectives relevant to your company.
Ready to fetch intelligence.
News Feed
Social Signals
Analyst Commentary
Click "Fetch Latest Intelligence" to load news stories.
ⓘ News headlines and excerpts are sourced via live web search (Claude AI web_search tool) and may be paraphrased. URLs link to real publications but articles may have changed or moved. Verify all stories directly with the original source before acting on them.
ⓘ Social signals are AI-synthesised based on publicly available commentary and are not pulled from the X/Twitter API or any live social listening platform. Handles, follower counts, and engagement figures are illustrative. Do not treat as verified social data.
AI Analyst Commentary - Strategic Position Assessment
ⓘ Analyst commentary is AI-generated synthesis based on web search results and SMP context — not sourced from a licensed analyst report or financial research provider. Figures cited are approximate. Not investment advice.
Click "Fetch Latest Intelligence" to generate analyst commentary.
Sentiment Monitor
Public - Business - Investor Perception
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Load an SMP file to activate sentiment monitoring. Scores are synthesised from publicly available signals including news tone, social commentary, and analyst language.
Business Sentiment
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Not yet analysed
Public Sentiment
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Not yet analysed
Investor Sentiment
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Not yet analysed
ⓘ Sentiment scores are AI-estimated from SMP context and general market signals — not measured by a live social listening or brand tracking platform (e.g. Brandwatch, YouGov). Treat as directional indicators only, not statistically validated metrics.
Sentiment Trend (12-Month Estimate)
ⓘ Trend data points are AI-modelled estimates, not sourced from a time-series sentiment database. The 12-month shape is illustrative.
AI Sentiment Analysis - Drivers, Detractors & Signals
ⓘ Sentiment drivers are AI-generated analysis — not sourced from a paid social listening, NPS, or market research platform.
Financial Pulse
Performance Ratios - Peer Benchmarking - Stock
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Load an SMP file to analyse financial performance. For publicly traded companies this module estimates key ratios from your SMP financials and benchmarks them against sector peers.
Revenue & Gross Profit Trend
ⓘ Revenue and gross profit figures are sourced from your SMP file. Chart is for visualisation of that data only.
Key Ratios vs Peer BenchmarkRAG Coded
Click Analyse to compute ratios.
Stock & Market Context
ⓘ Peer benchmark medians are AI-estimated from Claude's training data — not sourced from Bloomberg, FactSet, or Refinitiv. Stock performance chart is a relative index illustration, not live market data. Values should not be used for investment decisions.
AI Financial Commentary - Performance vs Sector Peers
ⓘ Financial commentary is AI-generated analysis based on the data in your SMP file. Not a substitute for professional financial or investment advice.
Build Report
PESTLE Intelligence Summary
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Load an SMP file and run analyses on the other pages, then return here to compile everything into a single export-ready report.
✨ PESTLE Intelligence Report
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Compile Your PESTLE Intelligence Report
Click Generate Report to assemble all analyses from the PESTLE, Market Intelligence, Sentiment, and Financial pages into a single formatted document ready for export.
Load Saved Analysis
The following analysis file has been found:
Age Warning
This analysis was generated some time ago. Market conditions, news, and competitive dynamics may have changed significantly.
The saved data will be restored for review, but we recommend refreshing individual analyses on the pages that may have changed.